JOVA

Here's another good example of the Synthesize & Summarize service that Creative Generalists provide. JOVA is a creativity portal launched earlier this year by Sarah Boden-Dawans. She saw a gap to help businesses sift through the information overload required to stay in touch with global innovation and sought a way to collate it to inspire her southern African colleagues and peers. Many of its posts may also inspire communications and marketing professionals outside of Africa with a whole other perspective. Boden-Dawans describes JOVA's founding purpose more in this Marketingweb interview.