(via Only Dead Fish)
Creative Generalist is an outpost for curious divergent thinkers who appreciate new ideas from a wide mix of sources. Completely random and updated regularly, inspiration drawn from - and relevant to - the larger creative world.
Tuesday, April 01, 2008
What's Next in Marketing + Advertising
The slides below are from a presentation, What's Next in Marketing + Advertising, delivered last week by Paul Isakson. An absolutely brilliant synopsis of just how profoundly marketing has changed -- in light of shifts in product design, the huge influence of social media, the movement to content as currency, and the increased value placed on engagement and utility -- in a fairly short period of time. Pass it around. ... Paul is a Senior Strategic Planner at Minneapolis-based brand agency space150 and the "What's Next?" theme is from a monthly lunch they hold to exchange ideas and thoughts, to inspire insight.
(via Only Dead Fish)
(via Only Dead Fish)
