Buzz Cola and Buzz Marketing
Apu's Kwik-E-Mart comes to life in several US cities. Great buzz-worthy co-marketing initiative by Fox, The Simpsons, and 7-11. Looking at the pics I'm impressed with the level of detail - Krusty-Os, Buzz Cola, Squishies - and how much work it must've been for Sev to shuffle so much shelf space and co-brand with it's suppliers. But, as hordes of Homer fans and eBay profiteers descend, likely well worth it!
(via Cup of Java)






